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Line extension development requires an understanding of current food market trends as well as implementation of these trends into the development of a line extension product that will renew interest and extend the life cycle of the product.
Working with the Food Processing Center can lead your initial product success toward continued growth for your product line. Our Product Development and Processing staff are always ready to offer fresh ideas to renew interest in established food products.
We have full product development and pilot plant capabilities allowing us to produce prototype products that fit your line extension needs. With help from our marketing staff, we can provide you with marketing research to evaluate opportunities in the market for your product line.
How We Can Help
- Product enhancement to keep renewed interest of the consumer, extends the life cycle of the product
- Leading clients toward new trend opportunities
- Flavor improvements and cost reductions
- Eliminate meager sales due to seasonal product recognition
- Private Label program development
- Product matching for targeted nutritional needs
- Organic or All Natural
- New flavor twists
- New forms
- Healthier options
Expertise and Experience
The Food Processing Center offers a customized written proposal for each client that highlights recommendations and methods for achieving your line extension needs. We subscribe to numerous search organizations, professional organizations and industry journals to stay on the cutting edge of food industry innovation.